Every website is checked manually. Our team works 24/7 but please, be patient. Site verification time will depend of the number of requests on queue.
The verification process ensures that eligible website content is in accordance with our terms and conditions. This process is meticulous with the purpose of protect our advertisers.
Make sure you have enough content and high quality traffic. Our advertisers are looking for both volumes and quality traffic.
If your site is under maintenance or construction, please do not submit it yet. These are rejected. The lack of traffic won’t reach our advertisers needs. Submitted it once is accessible and in full performance.
Once a site is approved, an account manager is assigned automatically to assist you in the creation of the first adzones. The account manager will take care of your account to maximize the performance of the inserted ads.
TIP: If you want to add more then one site, we recommend you to firstly connect with your account manager, to guide you and assist you on getting your sites approved.
Go to the “Analytics” tab on your Publisher Admin Panel, thanks to some specific filters specially created, you will be able to see precise data related to
the performance by ad-zone on your site.
To keep this data accurate you should keep your ad-zones unique and only use the coding to the site you have submitted to our network.
Checks we recommend you to do to ensure ads run regularly on your site:
The acronym eCPM means ‘effective cost per mille’. It is use to measure how well your ads are performing, no matter which pricing model is used by the
advertiser (CPM, CPC, etc.). You will get all pricing models campaigns, indeed. Thus, eCPM will help you with the calculation of the expected revenue based
on the traffic volumes you are bringing.
To calculate publisher earnings the formula is:
(Impressions /1.000) x eCPM
Earnings that would be generated by each campaign if the number of impressions is 100.000 and at different eCPM rates
Example A. 100.000 / 1.000 x 0.45 = $45
Example B. 100.000 / 1.000 x 2 = $200
We ensure that you are getting the best possible results and profit in terms of the site traffic you are providing us.
However, we recommend you to follow these tips that could help you increase your earnings.
Net 30, Net 15, Net 7, bi-weekly and even weekly payments.
Contact your Account Manager for further details.
You can request payments via PayPal, Payoneer, Bank Wire, ePayments and Skrill.
Paypal, Payoneer, skrill, e-payments: minimum earnings are 100 EUR/USD.
Wire transfer minimum earnings are 500 EUR/USD.
New publishers that reach a minimum payment must send a request to their personal account manager to activate the first payment.
After this action, payments will be automatically pay every month according to your payment terms.
Note that to receive payments the publisher must keep the ad zones active.
Follow the steps below to create a new account:
Sure you can!
Just make sure you add your ID card number or Passport number in the field “Company TAX number/Tax ID”.
Note: If you are a Spanish resident a sign up certificate from “Censo de obligados tributarios” is mandatory.
Account Managers are assigned automatically upon registration and as long as you meet these rules:
Note that the use of iframes / HTML / JS TAGS is limited to a hand-picked and extremely valued group of Advertisers.
Make sure you meet the qualifying conditions, below are some of them/the most important ones:
It’s all about the CPM bid.
Once the campaign has been created and the general setting and targeting preferences have been selected just the way you like (these are: campaign banner size, countries, channels and websites/RON), go to the “Budget” tab and click on “Check Minimum Bid”. You will be able to see the current “minimum prices”, those are the lowest rates available following your criteria.
Please, be advised that our pricing system is based on real time bidding. Thus, the prices change continuously.
When checking your Campaigns in your Advertiser Admin Panel, you will see their status and comments related to it when rejected.
Campaigns are reviewed constantly by the Customer Services team, which means that a campaign can be rejected even if it was already running (active).
If a campaign is modified after its approval and do not follow ADS.CAFE Terms and conditions and guidelines, your account could be closed and the remaining advertising budget may not be refunded.
If the reasoning for the rejection is still not clear, feel free to contact our Customer Services Department at support [at] ads.cafe and please remember to include your full account details and campaign ID(s).
No problem! The invoices are automatically created.
To open or download an invoice, go to the “Wallet” tab in the Administration Panel and then click on the Action “Invoice”.
TIP: On the “Dashboard” you can see an entire overview of the current status of your account in numbers in the box “Wallet” at anytime.
You must comply with the EU Payments Regulation rules, VAT applies as follows:
Spain: 21% VAT always apply to both individual and companies, with or without valid VAT number.
EU countries, individual or companies that provide a valid VAT number are exempt of any VAT.
If you are not able to provide a valid VAT number you are subject to 21% VAT.
Before sending funds contact Customer Services to verify it)
Outside EU Countries: companies or individuals are exempt of any VAT.
TIP: To verify the validity of your VAT, check it through the VIES system.
A lower budget does not allow us to measure the performance of the campaign.
Data as impressions CTR, etc. is essential in order to take the correct decisions to make the most benefit out of the campaigns.
Available payments methods:
We work on exclusively on a pre-payments basis.
For such payments the available methods are:
Wire transfer start at 500 USD.
PayPal start at 200 USD.
Credit Card Processed by PayPal start at 200 EUR/USD (subject to spending restrictions)
To find our Bank Information go to “Wallet” and at the “Make a deposit” section select “Wire transfer”.
PayPal payments are limited to 1.500 USD/EUR in a period of 30 days.
TIP: To avoid campaign disruptions, we suggest you to use a Wire transfer, which allows you to send higher amounts, covering a longer cycle of campaign spending.
The time for campaigns approval depends of the volume received. At any case, it takes a maximum of 48H.
Please be patient and only contact us about the status of your campaign when:
You have been personally asked to provide further details by ADS.CAFE Customer Services.
Campaign(s) have been declined and you want to resubmit them.
When logged, you will able to see a list of our sources of traffic and relevant info, such as available spots by Site and Placement Size/Type, in our
This list has information about our Premium sites, those are the most frequently visited and high quality traffic sources on our network.
The remaining sites in our network are made up of thousands of active websites.
Note that you can see a complete list of sites once you are running campaigns.
Different motives could be involved, below common ones:
The targeting options available are:
When creating new campaign, go to “advanced targeting” to allow the mobile traffic to your campaigns.
You can include or exclude the following options:
It depends of your bid CPM.
Traffic rotates through all banners. Note that if the bid price is not as high as required, your campaign may not be active in the rotation permanently, coming and going.
Go to “Stats” in your Advertiser Admin Panel.
You can view a certain offer and a period of time.
Please note that this detailed information is only provided for campaigns that are receiving traffic. You will be able to see statics for budget, impressions – clicks, banner and campaign CTR for your reference.
When creating the campaign, go to “Budget” to enable or disable the frequency cap.
The Frequency Cap on CPM campaigns is the number of times a unique visitor sees your ad.
You can set this frequency cap from 1 to unlimited impressions every 1 to unlimited hours/days/weeks/month/year.
TIP: frequency caps are set by campaign and not by adspots. Be aware and do not set a high frequency cap, you may spend your daily budget or even exceed it.
Our Statistics run on GMT-0.
Please keep it in mind when reviewing your stats.
In order to track conversions, we have three different kind of Pixels available: JS Pixel, Pixel Tracking URLs and Server 2 server Pixel.
- Server 2 server
The server 2 server pixel tracking url is always the same, and does not vary for every campaign you create:
Add Sub ID url parameter with value $$SUB_ID(ads.cafe_813)$$ to your landing page.
Assuming $$SUB_ID(ads.cafe_813)$$ variable holds the value of actionID from your landing page.
Action Track URL
Please replace $$SUB_ID(ads.cafe_813)$$ with the value of landing url parameter (actionID= in above example) and request action tracking url when action occurs.
- JS Pixel
This kind of pixel will be different for each campaign, you will have access to the pixel code once your campaign is created in campaign manager.
- Pixel Tracking URLs
Our pixel tracking urls, can be used as image pixels or iframe pixels.